Twitter Marketing Blog

Published by SimplyCast

How to use Twitter Marketing for your business.

• Link

Tweet links to your article, blog or news archives on your website. This is especially effective for those new or potential customers to learn a bit more about you and what you do. Further, if you’re ever stuck or lacking Tweet-inspiration, post a link to your most commented on or most controversial article.

• Tease

Post teasers about what’s coming up in your other marketing campaigns, including exclusive offers in your email newsletter, member-only tips in your fax blasts or contests on your other social media sites. Think of your entire marketing strategy as a giant machine: each part needs to support the rest in order for the entire operation to be successful.

• Review

Link to recent consumer product reviews from trusted sources and newly added customer testimonials from your website. Customers who are on the fence about you will learn much more from other customers than anything you’ll ever tweet will.



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Posted In:
Twitter Marketing    |    Tips and Tricks

Published by SimplyCast

Twitter is one of the top marketing tools at our disposal today, but so many don't fully understand how to promote their business using the social network. Twitter is a place to engage readers about your company, educate readers about your industry and most importantly, provide your readers with value.

Here are a few ways to promote your business on Twitter.

Tweet short profiles about company staff

Customers love to learn about the people behind their favorite products. They want to learn about the people in your company. Too many companies on Twitter are more focused on selling that they miss how much of a sales impact a little humanizing does. If you have a customer support team, put a face to their helpful advice. Your customers will appreciate having a better idea of who they are talking to



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Posted In:
Twitter Marketing

Published by SimplyCast

Pretty much every facet online today is controlled by some form of etiquette. Twitter is no exception.

Like any other social media protocol, Twitter marketing etiquette grew organically along with the platform. As more users joined, it slowly became clear what the Twitterverse thinks is appropriate behavior and what isn’t.

If you do any of these 3 things in your Twitter business account, you might as well delete your page and pack your bags.

1. Complain

Never, ever complain about everything or anything on Twitter. You sound petty, self-righteous, mean-spirited and ungrateful. All fantastic traits for a business Twitter account, right?

Unless you have a solution (or your company does), keep your mouth shut and those Tweets unwritten.

But, if you do have a solution, offer it up. Customers love to hear about how your magical product zaps away their problem.



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Posted In:
Twitter Marketing    |    Tips and Tricks

Published by SimplyCast

Seriously, we could post all day and every day what the best Twitter marketing tips are, but for everyone’s sanity (especially yours!), we’ve condensed these tips into one post.

However, instead of sharing with you what the direct results are from implementing tips, we’re helping you in the execution process.

Do you have any top Twitter tips that we’ve missed? Share them!

1. Keep an eye on industry news and ReTweet

Twitterers love to ReTweet because they understand the power of making connections and sharing news.

As a marketer, one of your top jobs is not to promote products, but to keep an eye on what’s happening in your industry. By understanding what your competitors and allies are doing, you’ll be able to stay on top of your game and ensure that your company remains on the tip of everyone’s tongues.

Share information about what’s hot and what’s happening in your industry.

Remember, a ReTweet is a like a pat on the back.



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Posted In:
Twitter Marketing    |    Tips and Tricks
  • East Link
  • CDC Reports
  • Earthlink
  • GoDaddy
  • OptusNet
  • uk.com
  • Statistical Horizons
  • aplus.net
  • Cisco
  • Smart Travel
  • Alexa
  • Ejungle
  • OTG Software
  • Open Business Systems
  • App Publishing
  • SAP
  • Intuit
  • Advantage
  • Brother
  • Vigilant
  • SoundtraX Express, LLC
  • Virtual HairCare
  • Trane
  • Edgeworks
  • iLeads.com
  • Kimberly-Clark
  • The Jim Henson Company
  • Circle Solutions Inc.
  • All Global
  • FEDEX
  • Bank of America
  • Pioneer Graphics
  • Brandes Investment Partners
  • McGraw-Hill Ryerson
  • Times Publishing Group
  • CreditSuisee

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Twitter Marketing Blog    


How to Use Twitter Marketing for Business

Simple tricks to generate leads and add more sales using the power of Twitter.

How to Promote a Business on Twitter

Here are a few ways to promote your business on Twitter.

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